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Ready to kickstart your growth? Discover the six common challenges that growing brands face and learn evergreen strategies to help fuel growth all year long. Join global brand expert Les Binet and our panel of marketing experts as they share insights to help you prioritize and optimize your strategic growth efforts. 🇬🇧 If you’re based in the UK or neighboring regions, join us at 2 pm BST. Register here: https://bit.ly/424MNLm 🌎 Tuning in from elsewhere? Join us at 1 pm EDT. Register here: https://bit.ly/4iJ9jjZ

The energy was electric. The ideas were endless. The inspiration was everywhere. A huge thank you to the speakers, attendees, and staff who made FWD: Sydney a conference for the record books. You helped bring the future of marketing into focus. But this was only the beginning. Check out Mailchimp.com/events/ to see the other events we have on tap this year. #fwdsydney

We came, we saw, we moved marketing forward. Thank you to our brilliant speakers, inspiring guests, and everyone who joined us on our FWD: Sydney journey. Your ideas, energy, and passion brought the future of marketing into focus. Here’s until next time. In the meantime, be sure to check out https://bit.ly/422amEz to see the other events we have on tap this year. #fwdsydney

It’s time to grow your list in an exciting new way. Our popups come with 80+ templates, you can personalize them in our no-code editor, and you can use them to gather valuable customer insights. Now available in 185 countries! 🎉 https://bit.ly/4igQd49 Ready to get started?

This is your final chance to register for FWD: Sydney. Don’t miss your opportunity to hear from world-class speakers, connect with forward-thinking professionals, and walk away with insights to move your marketing forward. Spots are filling fast and registration closes soon. Secure your place before it’s too late. https://lnkd.in/gfcszVtu

The future of marketing won’t wait and neither should you. On 26 March 2025, FWD: Sydney brings together the best in marketing, creativity, and business with a conference you don’t want to miss. Tickets are running out fast, so be sure to secure your spot today. https://lnkd.in/gfcszVtu

Are you interested in the human psyche? Or weird and wonderful avant-garde communities? If you’re deeply curious about countercultures and the humans who make them up, then the Subcultural podcast is for you. With 30 episodes dedicated to understanding the underground, marketers can discover what motivates people from all corners of the world. Join our hosts, Alexis Gay, and Dr. Marcus Collins, as they look back at what they learned from the guests on Subcultural in the wrap-up episode. Alexis and Dr. Collins have explored every offbeat corner of the world, having conversations on topics like: 🤖 What it means to exist from virtual AI influencer and Japanese icon Imma, and her manager Sara Giusto. 🇬🇭🇯🇵 The unique dual heritages and the ‘Hafu’ identity from comedian Pele Voncujovi. 🏳️🌈 How the yeehaw aesthetic is for everyone from LGBTQ+ country line dancers. Listen wherever you get your podcasts.

It’s time to grow your list in an exciting new way. Our popups come with 80 templates, you can personalize them in our no-code editor, and you can use them to gather valuable customer insights. Ready to get started? https://bit.ly/4igQd49

69% of surveyed marketers say email is their strategy’s backbone. The other 31%? Likely still leaving revenue on “read.”  We’ve got 6 tips to supercharge your email strategy (and even more in the full Revenue Blueprint report). 📩 1. Make strategic email marketing a cornerstone of your approach. • Email isn’t just another channel; it’s a direct line to your customers’ purchase intent and a goldmine of first-party data.  • A strong email strategy means automating and tailoring your campaigns to different stages of the customer journey, from initial interest to long-term loyalty. Think of it as a personalized roadmap for each customer. 📋 2. Build customizable popup forms • Popups are opportunities to gather valuable customer data, grow your list, and drive revenue.  • Place them strategically on your website where they add value, like after a user spends time on a product page.  • Collecting zero-party data in a privacy-friendly way helps you build complete customer profiles and send personalized emails and SMS messages.  💪 3. Keep your list in shape • Regularly clean your list by removing unengaged contacts and honoring opt-out requests.  • Use tags and segments to keep your audience organized.  • Update your lists every three months to ensure everything is in sync. This keeps your strategy focused on engaged users and boosts your deliverability rates. 💻 4. Sync and integrate email with other channels • Integrate it with your social media, Search Engine Marketing (SEM), and Search Engine Optimization (SEO) efforts to create a marketing ecosystem.  • Cross-channel campaigns are stronger together. You can drive traffic from social media and digital ads to landing pages where you can capture email sign-ups, offer gated content, and promote special deals. 📲 5. Leverage SMS to complement your email strategy • Use email for in-depth content and building long-term relationships, while SMS can handle quick updates and time-sensitive promotions.  • A multi-channel approach puts you in the right place at the right time, keeping your customers engaged and informed. 📊 6. Test, measure, and compare your email performance • To truly excel, you need to test and refine your email campaigns.  • Start with A/B testing to see what subject lines, content, and designs resonate best.  • Benchmark your results against industry standards to identify areas for improvement.  • Focus on revenue metrics to understand the real impact of your campaigns. It’s not just about opens and clicks; it’s about driving sales. Ready to take your email marketing to the next level? Download The Revenue Blueprint: Strategies for Performance-Obsessed Marketers: https://bit.ly/3UM6Z1I What do you wish email could do for you?

If you’re ready to move your marketing forward, FWD: Sydney is ready to take you there. Happening on 26 March 2025, our one-day marketing conference explores everything from maximizing ROI to implementing future trends today. Don’t miss your opportunity to get insights from the brightest minds in the business, network with like-minded professionals, and come home with more ways to unlock growth and meet your biggest goals. Tickets are available now. Secure your spot today: https://lnkd.in/gfcszVtu